My magazine will be called QuickFilm, a short film review magazine, and it will be reviewing short films executively with sections such as upcoming short films and new including uprising producers. This magazine would have found a niche market to audiences that enjoy short films and advertises information to the audience that would not be accessible without the magazine.
Like mentioned earlier my target audience is the youth and young adults and my target audience for the poster is youth. However to obtain a vast range of audiences from age to ethnic diversity I have targeted a different audience for my magazine film review. My target audience for my magazine will be an older and more intelligent audience that is much more likely to pick up a magazine on a topic or hobby they enjoy rather then the youth of today, the youth of today is very hard to approach due to their little use in medias such as radio, TV news and newspapers. This is why I will try to incorporate a professional looking magazine review, with sophisticated language and a formal mode of address that my target audience will be able to understand.
The target audiences of QuickFilm Magazines would typically be based in London, and would be very accustomed to London’s lifestyle that usually involves waking up early, eating, working and then sleeping only to repeat the process again and again. My intellectual audience would be a niche market with an interest in subject such as academia and the arts, I believe that this could be a great success as I am not aware of many magazines that are dedicated to the short film genre.
My magazine review will consist of an introductory paragraph that would be a brief overview of the short film, and later on in the article I will include a synopsis so the audience can make an informed judgment whether or not to see the short film being persuasive at the same time reviewing my short film positively. My magazine will also include images and breakout boxes filled with information such as producers, actors and facts to break up the written content so it is easier to read and remember.
Similarly for these reasons I have chose to follow the typical conventions of layouts with titles at the top reading down from left to right as expected, I believe my target audience would expect this and instead of going for an experimental layout that may seem ‘ridiculous’ to the intellectual audience.
For the production of my magazines short film review I will use the desktop publishing software, ‘Ipages’.
Thursday, 25 February 2010
Planning and Initial Ideas for the Short Film's Poster
As mentioned earlier my target audience would be 15-25 year olds of all genders and races; however the audience can range due to the theme of humanity and society promoting peace between people that is relevant to everyone in all societies. My target audience is the youth and young adults because the younger a person is the easier it is to shape and influence their minds, teach a child to do something when their young and they will do it through adulthood, if this message is received by the audience they too will promote harmony and peace and eventually actually creating a good impact on humanity or even just their local society.
I will try to incorporate the theme of different cultures and peace by possibly including a shot of the two main characters, the westerner and easterner possibly standing next to each other friendly maybe leaning on a shoulder, the large images of the two characters would also attract eastern cultured audiences as well as westerners too see this film of social unity. Or I could work from the opposite angle and suggest difference and strife between the two characters and essentially cultures, this could be done by characters turned away from each other and maybe one character can be staring at the other character with a mean look behind his back. I could also try to separate the characters using semiotics in symbolic codes by using contrasting colours in the background that could clearly or fade in the centre suggesting two different sides, maybe a few smaller montages of stereotypical and noticeable images resembling the two different cultures. I would include symbols of religion or countries such as flags and a tagline that suggest to the audience separation and difference.
I could also include an image of the location of the film for example have a backdrop of central London towering over the characters, this would directly indicate a target audience of people that live in the city of London, and as London is a very culturally diverse city the audience will vary from age to race, in this case I do not believe gender is very important.
From my previous research into film posters I noticed many had taglines that indicated the plot or theme of the film, it gives the audience a little insight to the film and keeps them wondering, for example in the ‘Clockwork Orange’ pretty much the whole of the film is summed up nicely by the tagline being ‘Being the adventures of a young man whose principal interests are rape, ultra-violence and Beethoven’. Similarly I can sum up my film of the differences of the cultures and maybe imply through the written codes of semiotics that the cultures are trying to get along overall suggesting the events of the film without revealing much to the audience keeping them in suspense. Example like this can include:
‘Two races, two religions, is there a compromise?’
In this tagline I have used semiotics for the audience to infer that there is some sort of problem or situation that must be solved that consists between the two races and religions. This tagline has a clear indication of the two cultures suggesting a comparison between the two. However this tagline does not impose peace and unity which is my intended idea and may not be the best approach to a multicultural film that has the potential to reach various types of religions and race. I have also noticed that some taglines use literary devices such as the power of three, where things work best in groups of three, in this case the tagline consists of 3 parts separated by pauses in the attempt to create an easy tagline that the audience can easily remember that will summarize the film:
‘What’s the difference between people in the east and west? No difference’
In this different approach I have suggested a clear indication of unity between cultures imposing the right message upon the audience, in this tagline the plot or events of the film aren’t revealed and in this case the tagline for the film could be anything that involved two different races.
For a final approach, I could try and stay away from both positive and negative sounding taglines and let the audience infer their own opinions from the tagline. Approaching it from a neutral perspective I could just infer that there is a difference between these two people but the tagline would not reveal what this difference could be, also this tagline could be considered slightly comical to all cultures. This could consist of images relating to the different religions such as the Quran and the Bible and have our two main characters in the foreground with the tagline underneath reading:
‘Spot the difference’
I will try to incorporate the theme of different cultures and peace by possibly including a shot of the two main characters, the westerner and easterner possibly standing next to each other friendly maybe leaning on a shoulder, the large images of the two characters would also attract eastern cultured audiences as well as westerners too see this film of social unity. Or I could work from the opposite angle and suggest difference and strife between the two characters and essentially cultures, this could be done by characters turned away from each other and maybe one character can be staring at the other character with a mean look behind his back. I could also try to separate the characters using semiotics in symbolic codes by using contrasting colours in the background that could clearly or fade in the centre suggesting two different sides, maybe a few smaller montages of stereotypical and noticeable images resembling the two different cultures. I would include symbols of religion or countries such as flags and a tagline that suggest to the audience separation and difference.
I could also include an image of the location of the film for example have a backdrop of central London towering over the characters, this would directly indicate a target audience of people that live in the city of London, and as London is a very culturally diverse city the audience will vary from age to race, in this case I do not believe gender is very important.
From my previous research into film posters I noticed many had taglines that indicated the plot or theme of the film, it gives the audience a little insight to the film and keeps them wondering, for example in the ‘Clockwork Orange’ pretty much the whole of the film is summed up nicely by the tagline being ‘Being the adventures of a young man whose principal interests are rape, ultra-violence and Beethoven’. Similarly I can sum up my film of the differences of the cultures and maybe imply through the written codes of semiotics that the cultures are trying to get along overall suggesting the events of the film without revealing much to the audience keeping them in suspense. Example like this can include:
‘Two races, two religions, is there a compromise?’
In this tagline I have used semiotics for the audience to infer that there is some sort of problem or situation that must be solved that consists between the two races and religions. This tagline has a clear indication of the two cultures suggesting a comparison between the two. However this tagline does not impose peace and unity which is my intended idea and may not be the best approach to a multicultural film that has the potential to reach various types of religions and race. I have also noticed that some taglines use literary devices such as the power of three, where things work best in groups of three, in this case the tagline consists of 3 parts separated by pauses in the attempt to create an easy tagline that the audience can easily remember that will summarize the film:
‘What’s the difference between people in the east and west? No difference’
In this different approach I have suggested a clear indication of unity between cultures imposing the right message upon the audience, in this tagline the plot or events of the film aren’t revealed and in this case the tagline for the film could be anything that involved two different races.
For a final approach, I could try and stay away from both positive and negative sounding taglines and let the audience infer their own opinions from the tagline. Approaching it from a neutral perspective I could just infer that there is a difference between these two people but the tagline would not reveal what this difference could be, also this tagline could be considered slightly comical to all cultures. This could consist of images relating to the different religions such as the Quran and the Bible and have our two main characters in the foreground with the tagline underneath reading:
‘Spot the difference’
Tuesday, 23 February 2010
Character Casting
Westerner - Established in London white, stylish with multicoloured clothing? Jeans and hoodie or cap? Well known brands of clothing, Nike? Intolerant of Arabs and other cultures? Typical western youth? West London regional accent. Is morally good to a certain extent...(swearing?), influenced heavily by news? Intimidated by unknown and other cultures? - Matt Bninski.
Easterner - Arabic, young or middle aged, full beard almost stereotypical, traditional white robe clothing, skullcap or turban? Withdrawn, faithful to family/father and mother, very faithful in terms of religion due to upbringing, peaceful, confusion to the new culture and new cultural ideals? - Dariush Hassanzadeh-Baboli.
Easterner - Arabic, young or middle aged, full beard almost stereotypical, traditional white robe clothing, skullcap or turban? Withdrawn, faithful to family/father and mother, very faithful in terms of religion due to upbringing, peaceful, confusion to the new culture and new cultural ideals? - Dariush Hassanzadeh-Baboli.
Tuesday, 9 February 2010
Draft Script
Western character: hello, my name is Philip George Baxter and I live in west London. I am studying psychology at university and my hobbies include sports of all kind, mainly football, staying healthy with exercise, reading popular novels and of course socialising with my friends at the local pub.
Ever since I can remember my mother made me go to church when I was young, I didn’t want to then because I guess it was boring for me, but now that I’ve grown up I realized that my parents wanted me to go to church to raise me properly, and abide by certain rules that make us morally good. You could say that it was one long lesson to create a good person. Since I’ve grown older and wiser I’ve realised the context of which Christianity taught, and that it isn’t there to follow devoutly with no questions asked, but I realised that as long as you can call yourself a good person, no matter what your religion God will love you. This teaching has defiantly helped me understand the meaning of good, especially in such a multicultural society as London.
However all of this terrorism on the news and Muslim bombers does not help to make a good name for non western religions, stereotypes start being made and then muslins are thought of as radicalist bombers and strike fear into the population. I’m just an ordinary member of society, right now I just want to finish my studies at university, after get a well paying job, then I can consider about making and supporting a family, I’m sure the majority of Londoners my age want the same as me.
Eastern character: Walahi, my name is Mohammed son of Jaffa, as a child I was raised in Iraq but as I grew older my parents decided to move to England because my parents did not want me to be conscripted into the army for a few years after the age of 17, and also we had heard stories of how this new land was filled with opportunities with very few problems there was in Iraq
being raised in Iraq with very devout parents, I have grown a strong faith to my religion, I have learnt it helps to keep a person morally good and allows me to try to make myself a better person in preparation for my afterlife. However since I have moved here I have witnessed how much things are different, here in London there are very few strong believers compared to Iraq it’s almost like they don’t care about a divine power or they have more important stuff to worry about. And I hate how arrogant and intolerant these westerners are to other religions and cultures that isn’t their own.
I am in fact quite similar to the average westerner if you think about it really, we both strive to achieve religious enlightenment, both cultures do their best in terms of their education to provide a future of financial prosper, this can then continue to stay close to your family and even start making one of your own. Both people want to live in a social eudemonia and be happy.
Ever since I can remember my mother made me go to church when I was young, I didn’t want to then because I guess it was boring for me, but now that I’ve grown up I realized that my parents wanted me to go to church to raise me properly, and abide by certain rules that make us morally good. You could say that it was one long lesson to create a good person. Since I’ve grown older and wiser I’ve realised the context of which Christianity taught, and that it isn’t there to follow devoutly with no questions asked, but I realised that as long as you can call yourself a good person, no matter what your religion God will love you. This teaching has defiantly helped me understand the meaning of good, especially in such a multicultural society as London.
However all of this terrorism on the news and Muslim bombers does not help to make a good name for non western religions, stereotypes start being made and then muslins are thought of as radicalist bombers and strike fear into the population. I’m just an ordinary member of society, right now I just want to finish my studies at university, after get a well paying job, then I can consider about making and supporting a family, I’m sure the majority of Londoners my age want the same as me.
Eastern character: Walahi, my name is Mohammed son of Jaffa, as a child I was raised in Iraq but as I grew older my parents decided to move to England because my parents did not want me to be conscripted into the army for a few years after the age of 17, and also we had heard stories of how this new land was filled with opportunities with very few problems there was in Iraq
being raised in Iraq with very devout parents, I have grown a strong faith to my religion, I have learnt it helps to keep a person morally good and allows me to try to make myself a better person in preparation for my afterlife. However since I have moved here I have witnessed how much things are different, here in London there are very few strong believers compared to Iraq it’s almost like they don’t care about a divine power or they have more important stuff to worry about. And I hate how arrogant and intolerant these westerners are to other religions and cultures that isn’t their own.
I am in fact quite similar to the average westerner if you think about it really, we both strive to achieve religious enlightenment, both cultures do their best in terms of their education to provide a future of financial prosper, this can then continue to stay close to your family and even start making one of your own. Both people want to live in a social eudemonia and be happy.
Draft Synopsis
My short film will be about two main characters of constrasting religions and cultures within a western society, Britain.
A christian and a muslim will compare western civilizations to an eastern civilization in a documentary style production, showing the two societies' similarities and differences in terms of their practices, opinions, points of views and their aims in life. This will be done visually by filming their different lifestyles but the message of the short film will also be reinforced verbally as if the characters are speaking to the audience in the form of a voice over.
The identifiable British factor or theme will be visible in the mis-en-scene and with its multicultural ethnicity.
The purpous of this short film is to show the differences between both religions/cultures due to the possible foreign upbringing but also to impose the fact that their aims and needs in life are very similar. This short film would promote world peace and the realisation that there are not that many differences between race and cultures and promotes unity.
A christian and a muslim will compare western civilizations to an eastern civilization in a documentary style production, showing the two societies' similarities and differences in terms of their practices, opinions, points of views and their aims in life. This will be done visually by filming their different lifestyles but the message of the short film will also be reinforced verbally as if the characters are speaking to the audience in the form of a voice over.
The identifiable British factor or theme will be visible in the mis-en-scene and with its multicultural ethnicity.
The purpous of this short film is to show the differences between both religions/cultures due to the possible foreign upbringing but also to impose the fact that their aims and needs in life are very similar. This short film would promote world peace and the realisation that there are not that many differences between race and cultures and promotes unity.
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